Balpreet Atkar As Media: Marketing

Key terms

Connotation- FellingsEmotions to do with a word e.g Dove-Peace

Denotation-The surface level meaning of a word, what it actually means e.g Dove- White Bird

Blockbuster- This is generally a term for a very Successful or profitable film that is made. They are usually high budget, and make a lot of money.

Above the line-This refers to a group of people who have a major infulence on the films makig directing,casting director,actor and screen writer.

Below the line costs-This refers to a group of people who are invloved in the every day running of the buisness, and the costs referd.

Media Conglomerate - A Media Conglomerate is a compnay who owns diffrent compnies in diffrent sectors such as TV,magazine and film.

Subsidery - This refers to large business or compnaie owning smaller or same size compnaies that are realted to the sector that they operate in.

Balpreet Atkar As Media

Sunday, 9 October 2011

The Marketing Of Disney/Pixar's UP

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